You want to create a Web Site Mascot?(0)
Character and mascot design are nothing new and have been around for a long time, but with the advent of the internet it has seen somewhat of a renaissance. On the net we are faced with a daily barrage of information, data and imagery. The use of a site mascot can be an effective way to cut through this information overload and connect with the viewer on an emotional level. Mascots and characters can be used as part of a logo, or independently, but the advantage they have over a logo alone is that they have character and a personality all of their own.
For added inspiration and as a bonus you are getting the opportunity todownload the original files for your own use, which is a super freebie. See the download file for further usage information. The character is available in both AI and EPS formats.
By their nature site mascots are for use on the web. Remember to set your file to RGB.
Make the characters height as close to it’s width as possible.
6.Cropping the Image
7.The Dynamics of the Image or Depth of Field
8.Line Weights and Outlines
9.It’s All in the Eyes
10.Getting Started, and Putting Ideas Onto Paper
At this stage,try get anything and everything down on paper before sifting through it to see what works for you.Then refine the roughs before using a layout pad for the final roughs.Preferably layout pads to tracing paper, as they are much cheaper and the pencil work is less prone to smudging.
11.Time to Go Digital
We’re going to go for the No.4 character, but it would work better with a goatee beard removed.
These are all going to have a very similar placement to the main character so there is the opportunity to re-use elements of the original character. This not only cut down your workload dramatically, it also adds a sense of continuity to the site. Having the separate parts of the character on individual layers is a great help here, as moving the arms and tilting the head can transform the pose.
There is to be no background to the the mascots to suggest their purpose, but adjusting the posture and the addition of some simple props can communicate this with the viewer.
Using the original drawing for the main character in conjunction with a layout pad gives me a bit of a head start when it comes to the other poses. As for the rest of the poses, it is a case of submitting these to the client and making amendments as necessary until they are happy with them.
Below are the finished characters. All that’s left to do is to supply them to the client in the format of their choice. In this case, you can download the original files for your own use here.
This tutorial by Scott Jackson was first published on May 8th 2009.